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Building a Business on a Budget Using the Internet

Abstract

Nurse entrepreneur, Pamela Katz Ressler, RN BSN HNC, president of Stress Resources, LLC, will share effective high impact/low cost tools, tips, and techniques for those with limited business budgets. This program is designed for nurses launching or growing their businesses.  Course content will include increasing visibility, market share, brand recognition, and revenue by leveraging the power of the Internet through networking sites, blogging, e-newsletters; and best of all, no need to be a computer whiz!

Biography

Pam ResslerPamela Katz Ressler, RN BSN HNC, is founder and president of Stress Resources, LLC, in Concord, Massachusetts, a firm specializing in stress management program development and implementation for healthcare providers, corporations, and individuals. Additionally, she is an adjunct faculty member at the University of Massachusetts, College of Nursing and Health Sciences, lecturing on stress management topics. Resseler also serves as a consultant on a recently funded grant focusing on stress resiliency in nursing.  

An engaging speaker and member of the National Speakers Association, she has presented workshops to local, regional, and international audiences. Resseler is a sought-after author for healthcare and business publications  Resseler serves on the board of directors of the Integrative Medicine Alliance, as well as takes an active role in local, state and national nursing and business organizations.

Outline

  • Web presence in three easy steps
  • Public relations vs. advertising
  • Online networking, blogging, and e-newsletters

Objectives

  1. Learner will be able to discuss ways to inexpensively purchase a domain name and maintain a website.
  2. Learner will be able to define online networking, blogging, and e-newsletters and their use in building a business.

Speaker's website

www.stressresources.com

 

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