Self-Employed RN: Choices, Business Aspects, and
Marketing Strategies

Return to the book

Part I - What Business is Right for You?

  • Chapter 1 Introduction
  • Chapter 2 History of Nurse Entrepreneurs
  • Chapter 3 Industry Trends and Projections
  • Chapter 4 Four Basic Steps to Starting a Business
  • Chapter 5 Overview of Self-Employment
  • Chapter 6 Is Self-Employment for You?
  • Chapter 7 Nursing Specialties and Self-Employment Choices
  • Chapter 8 Roadblocks
  • Chapter 9 Business Lingo

Part II - How to Get the Business Started

  • Chapter 10 Names & Logos
  • Chapter 11 Advertising
  • Chapter 12 Customers & Competitors
  • Chapter 13 Fees and Prices
  • Chapter 15 Financing
  • Chapter 16 Administrative Offices
  • Chapter 17 Office Systems and Equipment
  • Chapter 18 Accounting
  • Chapter 19 Contracts
  • Chapter 20 Insurance
  • Chapter 21 Legal Structure
  • Chapter 22 Game Plan

Part III - How to Keep Your Business Successful

  • Chapter 23 Media Attention
  • Chapter 24 Writing Articles
  • Chapter 25 Speaking
  • Chapter 26 Websites
  • Chapter 27 Endorsements & Testimonials from Prominent People

Part IV - Summary and Resources for Continued Planning and Building Your Business

  • Chapter 28 Action Steps to Start Your Self-Employment or Small Business Venture
  • Appendix A - IRS Rules for Independent Contractors
  • Appendix B - Resources for Nurse Staffing Businesses